Expert Fragrance Reviews & Guides for the UK
There’s something quietly radical about a bottle of perfume that doesn’t care who you are. No pink ribbons, no nautical blue stripes, no vague suggestion that one gender naturally smells of bergamot while the other smells of, well, bergamot with a slightly different font on the label. A great woody unisex perfume sidesteps all of … Read more
There’s a particular kind of confidence that comes from wearing a great fresh unisex scent. Not the loud, “notice-me-across-the-office” bravado of a heavy oriental, but something quieter — a clean, crisp signature that says I have things sorted without needing to announce it. That kind of fragrance. And in 2026, the demand for exactly this … Read more
There’s a quiet revolution happening on the nation’s dressing tables. The old binary of “his” and “hers” — bottles shaped like muscles on one side, pink bows on the other — is dissolving. And what’s emerging in its place is far more interesting. The best unisex perfume doesn’t just sit politely between two gender poles. … Read more